M: So how long have you been a Market ResearchConsultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into theindustry,
but I have to say that it's more important to get experience in different types of marketresearch to find out exactly what you're interested in.
但是我不得不说，你需要有各种市场研究的经验才能找出你真正感兴趣的事物，这很重要。M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that Ido two types of projects.
Trackers, which are ongoing projects that look at trends or customer satisfac tion over a longperiod of time.
The only problem with trackers is that it takes up a lot of your time.
But you do build up a good relationship with the client.
I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It's basically when companies need quick answers to their questions about their consumers'habits.
They just ask for one questionnaire to be sent out for example, so the time you spend on anad-hoc project tends to be fairly short.